2009 copyright Glaser Marketing I all rights reserved
Create new marketing strategies, including a detailed fax and e-mail
package, advertising, website development, special events,
Research and development of all new prospective clients, including:
providing prospect reputation and financial overview; and providing
Complete development and implementation of a comprehensive
online strategy, including website design, data integration, and e-mail
Monthly Marketing Meetings
Reviewing all marketing reports, updating marketing materials, comprehensive builder
Projection Status Report
Indicating all new projects, contact person, start dates, and project status.
Incoming Plan Report
Outlining all incoming plans.
Plan Log Report
Detailed tracking log of all plans delivered indicating whether they have been submitted or in
Detailing all upcoming networking and association functions which require representation.
Industry Highlight Report
Detailing industry information throughout the entire state of Florida, including construction
statistics, code and law changes, recent land acquisitions, and employee changes.
Developing relationships with qualified builders and developers through extensive research and networking.
Setting up appointments with new and existing purchasing personnel for negotiating purposes.
Construction Plan Delivery
Picking up of all construction plans from the builder and delivery of all plans and copies to client.
Representation at the industry affiliations to meet potential clients and develop better relationships with
Urban Land Institute (ULI)
Latin Builders Association (LBA)
Gold Coast Builders Association (GCBA)
Builders Association of South Florida (BASF)
Construction Association of South Florida (CASF)
Treasure Coast Builders Association (TCBA)
Collier Building Industry Association (CBIA)
Greater Tampa Builder Association
Orlando Builders Association
Polk County Building Association
Lake County Building Association
Comprehensive analysis of all salespeople, indicating strengths and challenges. Resulting in corporate
strategizing to maximize corporate costs and minimize spending.
Recruitment of professional sales personnel and/or key personnel (i.e. such as CFO's, CEO's, etc.).
Review and organization of sales and estimating departments including setting up project status logs and
orchestrating sales meetings.